LG Electronics

LG Electronics (Korean: LG전자, KRX: 066570, LSE: LGLD) is a all-around electronics and telecommunications aggregation headquartered in Yeouido, Seoul, South Korea. The aggregation operates its business through bristles divisions: adaptable communications, home entertainment, home appliance, air conditioning and business solution. LG Electronics is the world's second-largest architect of television sets1 and third-largest ambassador of adaptable phones.2 It is a flagship accessory aggregation of LG Group, one of the world's better cyberbanking conglomerates.

The aggregation has 75 subsidiaries common that architecture and accomplish televisions, home appliances, and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.91 percent of LG Display.3 Its adaptable communications analysis provides adaptable advice terminals, claimed computers and advice devices. The home ball analysis offers aqueous clear affectation (LCD) televisions (TVs), claret affectation console (PDP) TVs, PDP modules, and audio, video and accumulator devices. The home apparatus analysis provides refrigerators, abrasion machines, bake ovens, cleaners, compressors, motors and others. The air conditioning analysis provides air conditioners and solar cells. Its business band-aid analysis provides chip solutions of hardware, software, network, capacity and systems

Company history

The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners.6 The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar (Hangul:금성). In January 2009 LG was able to buy the domain name LG.com, for a price reportedly to be more than $100 million, placing it among the companies who own their two letter brand's domain name.7

In 1994 GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant.8 LG has produced camcorders called ARTCAM and DSLR

Smart TVs and apps

LG Electronics introduced their first Internet TV in 2007, originally branded as "NetCast Entertainment Access" devices. They later renamed the 2011 Internet TV's to “LG Smart TV” when more interactive television features were added, that enables the audience to receive information from the Internet while at the same time watching conventional TV programming.1415 LG's Magic Motion remote uses Hillcrest Labs' Freespace technology to allow users to change channels using gestures.

Environmental record

LG is listed in Greenpeace’s Adviser to Greener Electronics area it ranked collective 13th (with Toshiba) out of 15 arch electronics makers in November 2011, scoring 2.8 out of 10. LG benefited from accepting a amends point aerial from the antecedent copy (October 2010). The aggregation was penalised for declining to accommodated its charge to accomplish articles chargeless of polyvinyl chloride (PVC) artificial and brominated blaze retardants (BFRs) by the end of 2010. All of LG's adaptable phones are now chargeless from PVC and BFRs while added articles such as TVs and notebooks accommodate PVC/BFR chargeless genitalia and LGE aims to appearance these substances out from TVs monitors and PCs by 2012 and domiciliary accessories by 2014.17

In the Adviser the aggregation denticulate abominably on the Activity criteria, actuality criticized for ambience a anemic ambition for the abridgement of greenhouse gas emissions and not authoritative renewable activity allotment of its low carbon strategy. LG denticulate best credibility in the Sustainable Operations class with the aggregation accouterment take-back for anachronistic phones in 52 countries and actuality in the action of acclamation the affair of battle minerals. However, the adviser warned that LG risks incurring a amends point in approaching editions as it was still actuality listed as a applicant of Asia Pulp and Paper (APP) who accept been affiliated to actionable logging and deforestation in Indonesia.17

Choice magazine, in absolute tests of accepted LG fridge models in 2010, begin the activity burning in two models was college than claimed by LG. LG was acquainted of the botheration and had offered advantage to afflicted customers.18 In 2004, LG fabricated 4A-rated baptize ability claims for abundant abrasion machines afore they were certified. LG gave undertakings to the Australian Competition and Consumer Commission (ACCC) to accommodate adapted antidotal notices and advancement and advance its barter practices acquiescence program. In 2006, LG abstract activity ability on bristles of its air conditioner models and was afresh appropriate to action consumers rebates to awning the added activity costs.

Sponsorship

LG Electronics sponsored the English football club and Weyside Rovers (Guildford) from 2000 until 2002. LG Electronics currently sponsors the English football clubs Fulham F.C deals pulled calm at that time by the ex-Marketing Director John Bernard, who now works for the competition, Sony Ericsson. LG additionally sponsor the Fremantle Football Club (an Australian Football League team), the Costa Rican football club: Liga de Alajuense, the Australian club National Rugby League aggregation Cronulla Sharks, and the Argentinian club Boca Juniors.

LG is one of the arch sponsors of Cricket. It sponsors the International Candid Council, world's administering anatomy for candid and added candid tournaments like Candid World Cup. It additionally sponsors ICC Awards.19

During the aeon 2001–2003 the aggregation sponsored the snooker Grand Prix. During these years the clash was accepted as the LG Cup.

LG now additionally sponsors London Fashion Week and the LG Arena in Birmingham.20

In 2008 LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival21 and in January 2009 LG became a Global Partner and Technology Partner of Formula One.22 This electronics aggregation is now an official supplier to Virgin Racing, as able-bodied as Lotus Racing and agent architect Cosworth.23

In accession to this LG in cooperation with bounded electronics banker BAKOND and Ministry of Education of Azerbaijan Republic is sponsor of Azerbaijan's best accepted bookish TV Show – LG Knowledge Academy . So far added than 200 000 acceptance from all over Azerbaijan alternate in LG Knowledge Academy. In 2009 afterwards huge success acclimation board absitively to alpha additional division of bold (2009–2010).

LG sponsored the LG Mobile World Cup texting competition

Awards and accolades

In 2008, LG won 11 red dot architecture awards, 11 iF artefact architecture awards, and 13 Innovation Awards at CES, area the 50-inch PG6000 1080p Plasma HDTV was “Best of Video Display.”

In 2009 LG has won 15 Architecture & Technology ceremoniousness at CES including the CES 'Best of Innovations' in the Wireless Communications Chic for LG Dare (VX9700) and Home Appliances Chic for Steam Laundry Pair:SteamWasher with Allergiene Aeon and SteamDryer(WM3001H). Seven 2009 articles accept been awarded with iF artefact architecture awards and addition seven accustomed red dot architecture awards.

Two LG abrasion machines accept additionally accomplished Asthma and Allergy Friendly Certification based on the Allergiene Steam cycle. The Asthma and Allergy Friendly Certification Program is a science based Certification mark that is awarded to articles that are accurate to be added acceptable for those adversity from asthma and allergies. The Allergiene aeon of the LG abrasion machines has been accurate to be able of extensive thermal killing temperatures for the abode dust mite, and additionally that any allergen present will be removed afterward washing.

More afresh LG's LUV300B Kompressor exhaustion cleaner has additionally been certified as Asthma and Allergy Friendly. Exhaustion cleaners that are certified as Asthma and Allergy Friendly accept been scientifically activated for their adeptness to abolish allergen from carpets and accept additionally been adjourned for atom bearing during vacuuming.

In 2010, LG Electronics got awards for Excellence in Architecture and Innovation in 7 categories and "Best of Innovations" accolade in the Video Display chic for a affecting fresh 55-inch chic FULL LED HDTV with 3D adequacy and Internet.25

The Cast Trust Report, India Study, 2011, conducted by the Trust Research Advisory ranked LG Electronics as the Fourth best trusted cast in India